The problem are smart devices seeping into broader demographics like children by becoming super cheap the last couple of years.
The iPad wasn't as big of a problem when it was the only real tablet available because it cost $500+. Nowadays I see little kids, families of them and each kid has their own tablet and they're sitting on a flight playing games for 4-5 hours of a flight. These are like $150 tablets.
This is why I've said in the other thread, they need to accept that being no.3 in the console race is unacceptable. They cannot have a low selling console while having such erosion in the portable market. At some point you have to say enough is enough and fight for marketshare. Specifically I say they need to target Microsoft's share of the console market (battling against Sony may too difficult because Sony has their shit together quite frankly on the console side).
The whole "we can have a crappy selling console because we're selling 15-20 million portables a year" strategy doesn't work anymore because they're not selling portables at that rate anymore.
