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curl-6 on 05 December 2015
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Aielyn said:

curl-6 said:

If Nintendo's goal is to build hype for Zelda U, they are failing miserably.

Their virtual radio silence on the title for the last 12 months has brought the hype train grinding to a near halt.

They don't need to build hype for Zelda U now. They need to keep it on a slow simmer, maintain a lower level of hype. And if you think the hype train has "ground to a near halt", then you haven't been paying attention. We saw 13 seconds of Zelda, and it was just the camera circling Link on Epona in a field... and that was enough to inspire what seems to be 100 different analysis videos, extensive speculation about that book, etc. And when you add Twilight Princess HD and Hyrule Warriors Legends (with the Linkle reveal), the hype for Zelda in general is pretty strong - some are even speculating about Linkle appearing in Zelda U.

Absence makes the heart grow fonder. And it seems to be working. People all over the place are talking about Zelda.

They need all the hype they can get, Nintendo's cred with gamers is arguably at an all-time low at present.

And the fact that 13 seconds of footage caused such a stir is because fans have been starved for 11 months, it's like a guy who hasn't had a drink in two days losing his mind over a dripping tap.