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Completely expected. It was just bad business practice after bad business practice.

The "exclusivity" reveal was a complete disaster. Leaving it's exclusivity so ambiguous with PR crap just pissed people off. Having the majority of the fanbase on the other platforms pissed people off. Both Microsoft and SE were bombarded with hate on public forums. Pre-orders were so low that SE practically hijacked the sales of the X1/360 versions by announcing the other versions before its release. Then they decided to release it in the busiest period of the year and in direct competition with Fallout 4.

Plenty of lessons to be learnt.