Soundwave on 23 November 2015
They are a kids-centric brand (that doesn't mean only kids can enjoy their products, just that they focus on kids first more often than not).
It's not much different in the US ... most of their marketing is on kids/cartoon networks. You go for 6-8 months without seeing a Nintendo commercial on regular TV channels, but if you flip to a kids network, you can see one in like six minutes.
