If EA Access was profitable it would be on PC by now. The only reason EA would hold back is if they consider it a net loss. Good for the consumer doesn't always mean good for business.
It's a great service though. I haven't bought an EA game since. Between the 10 hours and how quickly games are added to the vault, I priorities non-EA games for my purchasing habits. There are plenty of other games to occupy my time until EA titles get added to the vault.
"And everyone's Kickstarter has merit." - Malory Archer