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Goodnightmoon said:
st0pnsw0p said:

If no one buys amiibos for the extra content then there's literally no reason to lock content behind them since it wouln't affect amiibo sales.

But then you cut the relation toy-videogame, and both need each other, the videogames help to sell more amiibo and the amiibo help to sell more videogames, is a positive feedback, the content they unlock is almost symbolic, it give adults a reason to buy toys they want without feeling weird with themself because they have functionalities with the games even when they add very little to them.


So then people do buy amiibo to unlock content?

You can't assume that all people buy amiibo as a collectible and have the in game content as a "bonus." For all we know, the reverse could be true. People may just buy a smash amiibo to test out the AI learning capabilities of the amiibo characters. In this case, it is paid dlc, which is kinda dumb