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This is not an issue of pricing, but rather culture. We are in a trend now where gaming is transitioning and home console will be one source for gaming, but only one among many. This generation has so far been a complete failure compared to the last. And anyone saying the Wii was an anomaly; it wasn't, but it rather represented the kind of growth the console market needs to stay relevant. Sadly it didn't manage that growth but luckily they are starting to look at ways of into mobile and PC in some clever ways.