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Against Pokemon, Animal Crossing, and Monster Hunter, I doubt it.
If and when it ever releases on handhelds, either 3DS or NX, then we'll really see how popular it has become.
As of now, we should see whether it can become one of the most if not THE most popular console IP in Japan.
It's on track to becoming the best selling Wii U title over there. So now we've gotta look at what the PS4 is offering. And the one, biggest, contender that Splatoon is going to have it's toughest battle against will be Final Fantasy XV.