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Ka-pi96 said:

Does it even work in Japan though? I've heard a lot recently about how bad a situation the anime industry is in and the fairly small number of shows that actually make it past the 1st season isn't exactly an encouraging sign either.

Well, most anime itself makes nothing in Japan when it airs.  It comes on at midnight or later and the viewership numbers are low.  It's there to boost the manga, sell the DVD sets, and push the character goods.  It's extremely otaku-culture dependent.