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I expect another fire sale.

We have many things leading up to this:
1.) The box design for the new bundles is lackluster (they must believe a future sales will sell units on price alone)
2.) The new bundles lack value (giving more room for a price cut)
3.) Phil expect Sony to drop the price

It's a typical marketing strategy. Make the consumer think the price went up temporarily. The higher priced skews, then drops in price allowing them to market a bigger saving to try to create rush demand for the holidays.