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Smash Bros. I'd say is the only example that comes to mind. I mean why do we have to pay money for costumes and stages considering how we have Splatoon which gives them to us with FREE updates at no extra cost.
New characters, I can get. But, every thING else, really?
That and the amiibo exclusive content in Splatoon is BS.
Other than that, they've done pretty good with their DLC.