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Soundwave said:

I'm not sure if the smartphone effect has levelled off.

This year represents Nintendo's lowest handheld shipment since before the creation of Pokemon, almost 20 years ago now.

The other problem you have is you have a generation of kids that simply aren't getting a Nintendo handheld period, I see it in airports all the time, the amount of kids playing on their or their parents iPhone/iPad/Android tablet outnumbers the kids I see with dedicated handhelds like by 10 to 1 easily (and I'm honestly probably be generous to dedicated handhelds here). 

That's kind of worrying. Kids freaking loving tablets/smartphones too, I had a friend over with a very young child, and he already knows how to load up cartoons on his parents iPhone. It's insane.


This is partially handheld manufacturers fault to. I mean they simply do not have an effective way to market themselves. The days where you made a AAA title, slapped th Nintendo logo on it and it sold well, are over. Nintendo has to step up their development and advertisement effort to be able to sustain the handheld industry. They will probably get at least 4-5 million angry Vita owners money to, in the longrun.

AT one point on Rovio had a larger television presence with one brand, then the entire Nintendo, in mainland Europe. How in the hell are they staying idle?



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