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If done correctly (and that is a big IF), both Mario and Zelda could be huge film franchises.

With Harry Potter and LOTR/Hobbit basically retired, there's an opening for a big new fantasy film franchise in Hollywood, Zelda could fill that role nicely.

A CG animated Mario in the vein of Wreck It Ralph or the LEGO Movie could also be a big hit.

Just have to find the right script for each project. But that's easier said than done.