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Completely justified, he knew the rules. Many companies these days have social media policies which prohibit you speaking publicly about, or as a representative of, your employer without permission.

With my employer it's not automatic termination but they make it clear that if you appear in social media and identify as an employee of the organisation, without permission, you are taking your 'life' in your hands. It hasn't happened often but people have been fired as a consequence.

No surprise with respect to Cliffy B, he wouldn't understand professional standards if he was beat around the head with them on a daily basis.