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To me, the best argument to support the hypothesis that a majority of Wii owners are casuals, are the games being purchased right now. Conversely, the best argument to reject this hypothesis is the buying process itself.

If it really is true that, for months, and in some places even now, the Wii was simply impossible to find, no way are casuals the ones buying it. I don't consider myself a casual gamer, and I would never wake up early to get one, much less wait in line - I'd do that for food, not a Wii.

The truth is probably somewhere in between. Households are for the most part not composed of just one person. I bought a Wii, but my girlfriend plays it too, and I'll buy her games. That's a big part of why I finally decided buy it: it's something fun we can do together (and it plays games too!) A teenager can go the extra mile to get one, and might try and convince his parents that it's good for them too (specially if that helps getting them to pay for the damn thing), and his sister will probably end up playing too. Grandpas buy it for obvious reasons and end up playing it anyway.

The same Wii can be owned by both audiencies at the same time.



Reality has a Nintendo bias.