Why has the DC Comic brand struggled in movies?

[TallSilhouette]

Batman's success as a more serious film kinda altered their mindset and can make adapting more outlandish and supernatural characters a challenge. Like others said, their animated stuff blows the competition out of the water and that's more of the tone that Marvel emulated with their live action stuff. But now with their own persistent universe and production lineup started via Man of Steel and Dawn of Justice, they could be on track to catch up. There's no guarantee of success and you have to wonder if the market will stop caring soon, but if there's a bright side maybe that more serious tone will help it feel fresher.

Btw I don't think Watchmen gets enough credit. Tons of craft and a commedable effort to adapt.