A lot of franchises tries to aim to little girls: 'Disney Princess', 'Bratz' or 'Barbie' for example. But these games are build around their name and brand, and usually offer poor quality titles, or randomly good but generic genre (like platformers or adventure).
Ubisoft has build its franchise around real girl game concept: baby caring, cooking, fashion for the three named above. That's where they have succeeded.
For the Wii, I think it's the next logical step. It has been a success for 'Cooking Mama' or 'MySims', there's no reason it would not work for the Imagine franchise.
I'm expecting other major developpers to get into this demography soon too. With 'Nintendogs', 'Animal Crossing', 'Cooking Mama', 'MySims', and now those three 'Imagine' titles, this starts to make quite a lot of million sellers (and money).
With more competition, some really good quality titles shall soon appear, which shall turn this market into a wealthy and durable one. And that shall further increase the 'domination' of the Wii and the DS over their competitors.
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