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Well it's not like multiplayer shooters haven't been popular on Nintendo platforms since like forever ... 

One of the things that I don't think Nintendo "gets" is people *like* competetive multiplayer. *Competetive* though. Not cooperative. People like to compete. 

Most of their competetive multiplayer titles were born in the 90s (Mario Kart, Smash Bros., GoldenEye, Killer Instinct). They haven't really made new competetive multiplayer centric games in a while. Wii Sports even kinda had that going for it I guess, just in a very casual sense. 

The whole "lets hold hands and play together!" type concept that they're pushing in games like Yoshi's Wooly World and Mario 3D World ... that type of multiplayer just isn't as compelling.