Microsoft may be interested in buying AMD (Rumour)

[walsufnir]

binary solo said:

walsufnir said:

Of course they are and I never said they are not, in fact I even said they are. But I guess it's important to Sony, like I said before, to create an image of whatever its next name will be gaming system the system is the most powerful. Sony was always behind this. I don't say they cannot make the most powerful system with AMSD but MS would immediately know what Sony is trying to do and build a system that is even better and can be sold like that - a system that is more powerful than Playstation. Because in the end and in the console business they are rivals.

The biggest advantage to Xbox is not power but price. MS owns the company that makes the GPU and CPU hardware, means lots of things can be done to effectively make the price of the console much lower, (R&D costs can be spread over several projects or divisions to that there is littel overhead for Xbox itself to recoup) hereas supplying a 3rd party they will charge market rates for chip sets and as long as they are not price gouging Sony there's nothing any commerce watchdog can do. 

Sure, price only adds to the advantage of the impossibility being caught off guard.