People who want third party games are very happy with their Playstations and XBoxs. There isn't really a need in the market for a third console that does the exact same thing, except for a small group of Nintendo fans that want the same thing plus Nintendo games.
Nintendo needed to have fought harder against Sony/MS in the past to not allow them to have become so entrenched in their market positions.
Since it's too late to change it now, Nintendo may as well try to make NX very unique/different. It's their only play left now.
Maybe they can sign a deal with a couple of the bigger publishers to ensure support for a little while. I'd target Square-Enix and EA. Final Fantasy, Dragon Quest, Kingdom Hearts, FIFA, Madden NFL, NHL, Star Wars ... would at least be a decent mix of third party content even if literally no one else supported the machine but Capcom with Monster Hunter and the regular 3DS support.
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