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MoHasanie said:
MohammadBadir said:

A7: Iwata: We can't talk about the NX. If we do, competitors may take our ideas and customers won't be surprised.
Lmao. Too bad he's probably right.

Customers won't be surprised? What does he mean by that? 

He means that you can't play poker while showing your hand to everyone on the table. Nintendo tends to take a third option all the time and revealing that one too soon may just be a bad idea.

Also, surprises tend to intrigue and get people interested. Just check last E3 presentation, it was meh not just due to the games shown, but also because there where no big surprises.