IamAwsome said:
Yes, that is absolutely true. Reggie is the President and COO of Nintendo of America, but he doesn't have as much power as you think he does. Things like marketing, hardware, and online go back to Kyoto. Article on Dan Adelman and Nintendo of America One thing that Reggie appears to have control over is American third party relations. He mentioned the Wii's lack of mature third party games in the past, and seeing as EA/WB/Activision/THQ/Irrational were onboard with the Wii U from the start, he tried to fix that issue. Same with the 3DS. The reasons they left, power and sales, go back to Kyoto. There are also several reviews on Glassdor that say some variation of "Japan has control/micromanages/We have to do what they say and never question it". Kotaku article on game company reviews. Nintendo of America doesn't have as much say as you think. If they did you wouldn't see marketing blunders like E3 2012 and the god-awful Wii U launch ads. Heck, Iwata himself was responsible for Nintendo switching to directs instead of pressers. Does all of this justify Reggie's lack of responsibility? Not really, I think Reggie could do a better job, but it gives some background and context for his particular situation. |
Just as another angle on things: Assuming all this to be true then Reggie is just a figurehead, a pretty face and fun personality that they put in the position to make themselves look better to the US audience. Since everyone is pissed at the comments Reggie has been making and so many seem to have fallen out of love with the guy maybe he should be fired. Not because Nintendo's strategy in the US has failed, but because he's not as useful of a figurehead as he once was.
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