Minecraft lets you create massive structures--any shape or building you want. You can create your own world to hang out in with your friends, and you can all get together and build, and explore caves and fight monsters to boot. Mario Maker lets you build Mario levels. When you're done building a Mario level, you play a Mario level. I do think that people like to create, and this game has at least the potential to sell a good amount, but I can't compare it with the success of Minecraft. It's apples and oranges.
I will say that the gamepad could have been used to develop a whole slew of creative games, thus making it a truly unique platform, but Nintendo made almost no effort. Mario Maker's cool, Art Academy's alright. But imagine drawing out dungeons, and creating sprites, and etching caves and maps and any number of things in any number of genres. That could have been Wii U's hook. In fact, that's what I imagined when I first saw the thing.
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