Great video and it's clear it was made by a true fan of Shenmue. The good thing about the video is that it is also very blunt about the reality of the situation: As fans of Shenmue, we should be happy that Sony decided to back the project up with the marketing. But we must also realize that they made this decision purely based on financial risk, not with some sentiment towards the fans. Sony is getting massive support from fans by doing this, so the cost of marketing will be made up simply by increased good will.
And this is where the troubles start: The financial risk is miniscule for these companies since they get someone else to cover the cost for the game. This is also why this practice is so troublesome: It will get companies like EA and Ubisoft to look at it and try do use it for their own shady businesses.
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