Microsoft's Exclusive Marketing Rights Strategy is Flawed.

[ArchangelMadzz]

IamAwsome said:

ArchangelMadzz said:

Sony was not the underdog with the PS3. http://gamrconnect.vgchartz.com/thread.php?id=194317&page=1

EA banked on Microsoft with Titanfall before the XB1 meltdown. 

Sure it wasn't the sales underdog, but it was certainly the brand/PR underdog, and the PS3 didn't actually overtake the 360 until 2013. After "599 US DOLLARS" happened a lot of people bet on the 360, just as the entire industry bet on the PS4 after the DRM/Kinect fiasco. Microsoft still hasn't recovered from that. 

It was more of a they lost lots of ground but still are king. (only just, but definite kings if you factor in the 1 year sales lead).

So wait are we just basically reaching the same conclusion? As this gen goes on it's going to be more difficult for microsoft to get 3rd party deals if they don't do some serious catching up to PS4 (Which isn't going to happen in mathmatical terms because in order for it to 'catch up' it has to outsell PS4)