| famousringo said: I'd be curious to know how often those customers used the fitness centre. There are a lot of people with gym memberships who never get around to going in. I can see somebody getting better results from using Wii Fit two hours a week than going to a gym for two hours a month. |
In Norway, about 20% use the gym they pay for every week or so.
On topic; Elixia is very small compared to S.A.T.S, Spenst, Kaliber (where I work) , 3T and City Gym (select small towns only, we have one near here) and their total amount of customers would probably amount to about 20.000 (roughly 5% of Norwegian gym memberships), which again turns out to 1600 when removing 8%. Significant for Elixia perhaps but not in the grand scheme of things.
And the reason PT's and instructors are "badmouthing" WiiFit is not that they are afraid of loosing cash, rather that consumers in most cases are lead to believe that WiiFit will cover as many bases as a gym with a PT/instructor. They/we feel that people need to realize that good old exercises tried and true are the best and most efficent way of getting fit/healthy. I think the main issue is that most people want to work out but don't want to spend a lot of time or energy doing it, at which point we need to tell them that there is no easy way into better health.
I am not opposed to the idea of WiiFit, I'm simply worried over all those who think that it will replace a well equipped gym and the people who work there!
