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JEMC said:
Now you're just going too far. Nintendo using characters from thrid parties that may or may not use Smash to advertise future launches is one thing, but using characters from Sony or Microsoft is another thing completely different.

They are "building bridges" with Third Parties but they are also competing with Sony/MSoft.

But you see, it actually works in both directions.

Yes, Nintendo fans will be more exposed to those characters from Sony/MS... but fans of those franchises will also be more likely to get Smash, and therefore exposure to a heap of Nintendo franchises (and having bought the system, they'll be more likely to then buy additional games for the system).

Mind you, I'd much rather see Yooka-Laylee in Smash than Banjo Kazooie if BK remains owned by MS. But then, I'd also love to see Nintendo buy BK back from MS.