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The odd thing is 3DS is going to be the first time in Nintendo's handheld history I think where the Japanese market will sell more handhelds than the US.

Japan is at 18.7 million 3DS' sold through roughly, the US at 15 million ... that's pretty much a given now that the US 3DS is not catching the Japanese one.

The US actually might be headed towards being Nintendo's lowest market for handheld sales. I think Europe may have hit 15 million sooner.

I think at some point Nintendo is going to have to make a decision:

Either they stick with their stubborn Japan-only method of company management, or they are going to have to make major concessions in management structure (that means giving people at NOA autonomy), marketing, etc.

It could be that or simply watch the US market continue to slip away through their fingers.

And I think this is going to be extremely difficult for Nintendo to do, because they are overrun with old fart Japanese board of directors who don't want to cede any power to the American division.

They could use Arakawa-Lincoln so badly right now. Iwata also needs to step down as head of NOA, that's a joke of a title position since he himself admits he doesn't understand the US market very well; hire someone who SPECIFICALLY knows the US market for crying out loud.