MC/Famitsu, Jun 1st- Jun 7th.

[PAOerfulone]

Well, Reggie did say that Nintendo's long term goal for Splatoon was for it to become for shooters what Mario Kart is for racers, (and what Smash Bros. is for the fighting genre for that matter).
If they keep up this momentum, I think that will definitely be the case sooner rather than later.