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Soundwave on 10 June 2015
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tbone51 said:
Skullwaker said:

Already made back then just with retail+digital sold.

1 Yen = .0081 Dollar.

The game costs 6,156 yen in Japan, which is roughly $50. 

About 260k copies retail+digital have been sold in Japan, which when multiplied by $50 equals $13 million.

And that's not even counting amiibo.


Well Nintendo doesn't get all of that money, lets say they get $19 back each copy sold. (Digital which they get alot more of it).

$20 x 300k Sold (Japan numbers most likely by end of 3rd week, 17 days) = $6mil.

Japan should do at least 450k.

Considering if successful (and it looks like it is) Nintendo can now probably make Splatoon games/merchandise/etc. for the next 20 years ... I'd say it was worth it. 

Gotta spend money to make money. 

I was in Japan as the game was releasing by the way, I saw Splatoon ads on TV a couple of times and once on the subway (some of their subway trains have LCD screens that run commercials alongside train info). But nothing super unusual. I saw multiple TV ads for The Witcher III as well. 

$8 million dollars ... lol, is a drop in the bucket. Major movies have marketing budgets of like $100-$150 million dollars.