PS4 “Almost Approaching” 80% Market Share in Many Countries

[ArchangelMadzz]

Ka-pi96 said:

ArchangelMadzz said:

PieToast said:
Why are they still buying the PS4 when it has no exclusives scheduled for the western holidays?

"I want to play CoD and AC and GTA with my friends, they mostly have PS4's so I'll get one too to play with them."

Or

"PS4 is more powerful and I want to play Fifa on the best one" 

Or general mixes of the two.

Don't forget better advertising and brand awareness. For a lot of people when they think about new consoles the Xbox doesn't even come to mind, they think PS4 and that's it. Particularly the case in Europe where Xbox advertising is very limited and PS4 is everywhere.

General preference aswell. But yeah better advertisement gets the initial market penetration and then the rest just follows.