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Sony and Microsoft serve basically all the need there is for third party content to the mass market ... there isn't really a need for Nintendo to be in the mix for that, and that's not really a slight to Nintendo.

As a consumer I will never buy a Windows Phone. It just never is going to happen. They could make the best phone with the nicest build quality and all that and I still would not buy it. It's not that I'm an Apple fanboy or anything, but I'll only buy an Apple or Android phone because of the app ecosystem and there's really nothing Microsoft could reasonably do to win me over. I'm not interested in losing out on the Apple or Android app ecosystem to go with Windows Phone. 

I just don't have an interest in a third "me too" option. I think that's really how most consumers feel about third party games with video games. It's nothing personal against Nintendo, it's just more than Sony and MS have established themselves as the proven brands for that kind of content and there's just no room/place for Nintendo.

No one needs/wants three alternatives to the same thing.