Nintendo UK Planning Massive Marketing Push For Splatoon Rivaling Mario Kart

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DerNebel said:
It's the only announced Wii U release that has a chance to be something somewhat significant until Star Fox or maybe XCX (depending on which releases first), so it's really no surprise that they are putting some marketing backbone behind ot, is it?

I'd say it kind of is a surprise, given that Nintendo has let other significant Wii U releases come and go without a proper push.