It is not the name
It is not the Gamepad
It is not the power of the console
It is not the price
The reason it failed is because 1) Nintendo thought people would buy it due to the Wii in the name even though there were no games. (That isn't the name issue, if it had games at launch, a bunch to say the least, people would have bought it)
2) Games. I personally believe that games and marketing is the biggest issue.
They have too many droughts for one. That really sucks. Also, they didn't really start pulling out their big guns till Mario Kart 8 in 2014, which should have been a launch title. I think that they developed the games way later than they should have.
3) Marketing is the other one, which they only recently started to do a lot of. They did it with Mario Kart 8 and Donkey Kong Country: Tropical Freeze which was good, before that though, they practically had none. Now they have amiibo commercials, Smash commercials, Splatoon commercials etc.
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