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shikamaru317 said:

I'm guessing Square picked it specifically because it was the earliest available time slot on Tuesday and they wanted to do their conference before Nintendo started their all-day long extravaganza (Direct + Treehouse), so that the daily E3 viewership wouldn't be split between them and Nintendo. Nintendo should have been more understanding on this one I think, especially since there is a 7 hour gap between Square Enix and the PC gaming show that is more than large enough for both their direct and their treehouse.

Serious question: how much Nintendo content are you reasonably expecting to see at the Squeenix conference?