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Cloudman said:

That's true. They'd have to do a lot of promoting with it, but so far they have devoted some time to it, while Woolly World has barely gotten a mention outside of E3 and Nintendo Directs. Unless they start marketing that a lot, I don't think it will do so well.

I don't think they'll market either well, but in the absence of a proper push, I think the more familiar brand will prevail.