I think Microsoft CAN win a generation.

[Azuren]

Xbox has weak brand reputation world wide. This is proven by the fact that PAL and Japanese territories helped PS3 outsell 360 by the end of gen 7 despite and awful start for PS3 and a year headstart for 360.

Xbox has non-existant sales in Japan, losing it a territory. This is common knowledge that can be proven by a simple Google search.

Xbox has ruined its own image this generation, and even head Microsoft officials recognize this in their disinterest in Xbox.

PS2 outsold GC 7 to 1, yes. Wii, despite being a "phenomenon" did not reach PS2 sales, nor did it even hit a 2 to 1 sales ratio with PS3. Heck, Wii didn't even manage 50% marketshare.

Could Xbox win a generation like Nintendo pulled it off in gen 7? Yes. But it's also possible for a super flare from the sun to hit Earth and wipe out all life. So yes, but not likely.