microspot said:
4.2 sold throuhg end of 2013 4.5m shipped still doesn't chance the fact, that reaching 20m sold through is 500k - 1m units harder than the same number shipped ;)
p.s in 2015 sony hase one more market to supply with channel inventroy. CHINA! :D |
Not sure if you agree with me or not. I agree with what you say.
People seem to think that when shipped figures come out for the year that they automatically have to take a certain percentage off to allow for products in the channels. By that logic if you keep taking, let's say, 1M off every year shipments then by year 5 there will be 5M Consoles in the channels.
This is why I said that after initial shipment, shipped and sold through data should roughly be the same because it's the initial shipment that stocks the channels.
Of course other factors might drastically change the gap between shipped and sold through like supply outstripping demand in one year so the following year will have more consoles shipped to fill channels again. In that situation shipped will be higher than sold through unless the console is supply restraint again for the year.
In sonys case, they never had big supply issues last year so this year shipments should be identical to sold through. China, like you say, might increase the shipments slightly over sold through but not 100k difference. China is a huge country but small console presence.








