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Its no secret that Nintendo's amiibos has been massively popular since laungh, but sadly for those of us trying to get out hands on all these little figurines has been left disapointed with a low amount of stock in store and outrageous prices by scalpers. Head of Nintendo Consumer Marketing, James Honeywell spoke to MCV about these issues and this is what he had to say.
“Right from the outset we hoped that amiibo would be strong, but even our expectations have been smashed. With a unique line-up of iconic characters that are loved by so many people, it really has been unprecedented.”
“We hope to do a better job of satisfying these needs in the future with more stock, and, while there are always going to be some times when we can't on certain characters, I suspect that is also part of the appeal.
What we hadn't anticipated was the number of collectors wanting to get them all – this has seen demand exceed supply in some areas. Although, if you search around, you can still find some of the more hard-to-find Amiibo sitting on shelves.”
“From what we've seen the core audience for amiibo at the moment are our older fanbase who have the love and disposable income to get in first, but increasingly with the launch of new amiibo compatible titles like Mario Party 10 with the Super Mario Classic range and upcoming titles like Splatoon, we are now starting to see younger fans buying into the unique gaming experiences on offer. We hope this will continue to grow throughout the year and will culminate at peak with lots of kids asking for their own amiibo. They really are the perfect stocking-fillers.”
Does this ease your tension on getting the newest amiibos in stores? Honeywell went on to speak about more including competition like Skylanders. Click the source to read more
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