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Hiku said:
AlfredoTurkey said:
Hynad said:

It is not a war. 

I promise you that's not the sentiment inside both companies board room meetings. They both want to kill the other in the same way Nintendo and Sega did back in the day. The only difference is, they're off point and out of touch. This message of "we're all one, we all love one another" isn't going to do jack squat for market share. 

And being that PS4 is killing Xbox One, Sony doesn't really have to do anything. It's all on MS to make a move. Apparently, they don't know how. 

Thing is though, Sony have practically done nothing wrong with the PS4, so it's hard to find things to say to make them look like they're caught with their pants down.

But more than that, when it comes to media, we live in a very different age now. Back in the 90's, if Sega talked shit about Nintendo, if anyone had a problem with it, would we hear about it? No, not really. You could complain to your 3 friends over your landline phone, but in the media, Sega's oppinion would appear unchallenged, unless Nintendo fired back.
Today, consumers can make their voices heard in a lot of ways.
Back in the 90's, you read that statement from Sega in an article, and see 0 oppinions from people.
Today, Don Mattric tells people without internet access to get a 360, and you see hundreds of negative comments on each article. That doesn't look good, or generates more sales. It blows up, and he gets fired. (For other reasons as well, no doubt.)

Sega also boasted about "Blast Processing" back then, which was just a buzzword they threw around to give people the wrong impression that Mega Drive was more powerful than SNES. While in actuality, SNES beat it in every other category, and this Blast Processing to speed up the mhz didn't even work in most games.

Compare to how Microsoft tried to pass of the "power of the cloud" buzzword in today's age. It didn't work, because people constantly called them out on their BS from the very beginning, and informed everyone exactly how these things work.

I think in todays age, where everything you say can be put under a microscope and criticism, it's better to play it safe and simply try to not say something that can come back to bite you.
People gravitate more towards class than tasteless comments these days. And  people aren't as embarassed about their gaming habits either in general, as it's become mainstream.

You're right about the times changing and how it's much harder or impossible to get away with things like blast processing (side note, that really WAS a thing. The Genesis was twice as fast. The only BS part about it was giving it a name etc.) but that's where you have to get creative. Sony demonstrated this with the whole E3, sharing used games approach. They attacked MS, but did so in a factual way that resonated with gamers and it worked so well, they've nearly doubled the Xbox One in sales and beaten it in the US... which was just unthinkable a few years ago.

Had Sony come out of the gates, telling the world that Xbox One's DRM was a great idea and sent the message that it's perfectly acceptable, I don't know if the PS4 is winning right now in the US. Attacking the other guy has been the "go to" in this industry since the Genesis/SNES days and I don't think it's going to change anytime soon.

Which makes this whole love fest from Phil puzzeling.