The thing is even Disney has found a way for themselves to be "cool".
Marvel/Avengers, Guardians, Star Wars, Pirates of the Caribbean, Tron, etc. are "cool", even during the 90s their more modern animated movies starting with Little Mermaid and Aladdin started to be more contemporary.
Nintendo hasn't really been able to find that groove, I think largely because they are overly Japanese as a company.
Yes while there is like 1 or 2 games a year like Xenoblade or Bayonetta, these are the very small minority and Nintendo does very little to market them, they're just kinda like throwaway projects that they know are going to have niche sales.
Nintendo is trying to be like Disney as Disney existed in the 1950s-1970s ... their concept of what Disney is even outdated. Disney moved away from being strictly a syrupy sweet family-only company years ago.
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