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Nintendo hasn't been "cool" since the early 90s when Sega out-marketed them.

They kinda flirted with being cool in the mid-late 1990s when they had games like Killer Instinct, Kobe Bryant NBA Courtside, Star Wars, and most especially GOLDENEYE. 

That was the "cool" game to own in the late 90s. But they've never really been that "cool" again.