I agree. Ever since the Genesis beat the SNES in the US, Nintendo has lost it's "cool" reputation. Since then, it's been Sega, Sony and then Microsoft which has carried the "cool" banner.
I guess they just don't care. Either that, or don't know HOW to be cool in the west. Maybe they should (as I've proposed many times) put more faith in their NOA branch and let them do whatever they want within reason.







