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Cloudman said:

It definitely is making it a game for getting amiibo, which seems sort of good for Nintendo, but infuriating to fans. Sure, it`s great that Ninten is building this base with Amiibo, but I feel it would be better if they at least reached demand for them. It would build a base for fans and net them some more cash. It seems to be hurting them a bit sales wise when fans have to search elsewhere to get the figures they want rather than just buying them from a store. Also, it doesn`t seem good when these can be used in games, but the figures that can be used  are hard to find. That`s half their drive, being abled to be used across multiple games...

How steam has done it is still rather positive for everyone, aside from people spending so much money, but Ninten and amiibo, it seems mostly negative. It`s mostly hurting Nintendo and the fans. : /


The point is that I believe a good deal of this whole phenomenon is due to the low stock. That creates this culture where everybody is scrambling to get them and everybody is talking about them instead of them always becoming "oh, I'll get that eventually".

I do think they could increase their stock a bit, but I also think they want to ride the wave as far as it can go. They don't want people to be done with amiibo once they collect all of the Smash amiibo. They want people to go for the reprints increasing hype when new games come out. They want to be able to release more versions of the same characters so people who didn't get them the first time can go for it the second time.

Their system isn't designed for burst sales, and it isn't designed so everybody can get every amiibo. It is designed so everybody can get a few amiibo and everybody can participate in the game.

Unfortunately scalpers are what make this system weaker, and many retailers have moved to a "one per person" sales distribution to compensate for this, but there isn't really any getting past that hurdle without sacrificing the long term plans.