Splatoon - How would other companies market it?

[Dr.Vita]

Twilord said:

Dr.Vita said:
Only Nintendo

You don't think Sony could advertise something like this? Didn't they do a pretty good job creating awareness of Little Big Planet when it first came along last gen?

You can't compare Splatoon with LittleBigPlanet. 
Look at Drawn to Death, Sony doesn't care that the game is Free2Play...