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Shadow1980 said:
Mobile gamers are a fickle bunch, and no one company has managed consistent long-term success so far. Rovio is in decline as Angry Birds has passed its peak in popularity. A report from last year suggested that Candy Crush is waning in popularity, so King may follow Rovio before too long. If PopCap doesn't follow up PvZ with something equally big, EA may shutter them. But for every Rovio, King, or PopCap, there's literally dozens of other failures. The mobile market is littered with the corpses of countless failed developers, few of which ever made anything that lasted. It's a fad-driven market, which doesn't lend itself to franchises that persist over time, and those who play exclusively on mobile don't really care for for the kind of games that are popular on Nintendo platforms. They want the simplest and most casual games. Not that most of Nintendo's biggest games would translate well to mobile in the first place.

If Nintendo is going to be making mobile games, they should keep that a small segment of their overall business, and focus on only their most casual gaming experiences like Brain Age and Nintendogs. They shouldn't be wasting money on making smartphones, either. When Apple alone is selling well over 100 million phones in a single year and Android-based phones selling far more than that, I somehow doubt a phone made by a company known for their video games will ever be more than a blip in the overall smartphone market. They should stick to dedicated gaming hardware.

Nintendo has so many more IP options than a company like PopCap does though. 

They can make 

Mario Run

Mario Party

Mario Dance

Mario Angry Birds knock-off

Mario Kart w/tilt controls

Mario Maker

Mario Baseball

Mario Basketball

Mario Strikers

I mean you get the idea ... just from Mario alone they could make like 50-100 different app variations. Then they can move on to Kirby. And Zelda. And Pokemon. And Nintendogs. It's really endless the number of games they could make if they really wanted to.