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I've talked to multiple people in just the last few months, (over 2 years after the system's release) who still thought Wii U was a tablet accessory for the Wii.

A games store near me had a sign up recently reminding people that Wii U games would not play on their Wii because it was a separate console. No such sign was needed for PS4 or Xbox One games.

The average consumer doesn't even know what a "Wii U" is.

The problem is very real, and very big.