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Batman simply because there hasn't been a really good story that gets into Superman's head (that I'm aware of). We get to see Batman's human frailties and many people can easily relate to him because he's not perfect while Superman maybe because he's alien or whatever we never really get to see a lot of that. Plus the fact that Superman is so powerful that it makes it hard to find interesting villains for him to fight without it being just another ridiculously powerful being.