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A lot of AAA has become quite tired using recycled ideas, and often, these recycled ideas don't really fit the game. Why do we need radio towers in every single Ubisoft game? Do they actually add anything? Why not try something new and give fresh experiences...

Too many games try to take a formula and replicate it while changing one variable, when in game design you should constantly be examining all of the pieces and asking yourself "how does this bring me to my end goal", to create an experience that stands on its own two feet.