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Thatmax said:
^^ This is why Nintendo have upped their tv ad budget as it exposes both casual and core gamers.

 True, and it seems to be working, as their current generation of games are often outselling their predecsessors. But a lot of other publishers either won't, or simply can't, afford to advertise widely on television yet. In fact, with five exceptions, I can't recall any publsihers airing TV ads during prime time, when they'll get the most eyeballs. And if they have, then it seems they're doing it wrong, since I can't remember.

Either way, I stand by my earlier answer...until someone points out the blatantly obvious thing that I know I'm missing.